Engaging with the farmers

07 September 2022

During festive times, people are in an upbeat mood and look forward to getting the best from brands. Leveraging this mood, Swaraj’s distributor, Performance Motors Ltd., rolled out the already established property ‘Unnati Utshob’ from 29th October to 30th November 2021.

The Unnati Utshob had many customer meets being held across regions. One day before the meets, announcements were made in neighbourhoods to make people aware of the event. Promoters in branded vehicles broadcasted details of the event over the mike and gave people leaflets for more information. People were invited to visit the meets, and make the most of them.

All the customer meets were well-planned and smoothly executed. Care was taken to ensure that all attendees register themselves at the dedicated desk, and were given masks and hand sanitisers. At the meets, the farmers got a chance to have their health check-up done as well.

All the customer meets were well-planned and smoothly executed. Care was taken to ensure that all attendees register themselves at the dedicated desk, and were given masks and hand sanitisers. At the meets, the farmers got a chance to have their health check-up done as well.